Goodbye to Circles Edge, Hello to LangeTwins’ New Look!

Posted on August 13, 2008 by Joe Lange
The Last of Circles Edge wines - $30 per case!

The Last of Circles Edge wines - $30 per case!

The last of our Circles Edge wines are almost sold out.  As many of our loyal fans know, we started LangeTwins Winery with two brands – LangeTwins and Circles Edge.  The wines are distinctly different in wine style.

Circles Edge wines are made from 100% varietal grapes with no blending.  These wines are crafted to highlight the natural balance, flavors and textures unique to the individual grape varietals.

LangeTwins wines are fashioned in a traditionalist style.  Each of the varietals are harvested and crafted into wines independently in order to maintain the varietal and vineyard characteristics unique to each grape. They are then thoughtfully blended together and barrel-aged to yield a complex, finished wine rich with flavor yet still true to its varietal integrity.

A few months ago we made the decision to exclusively focus all of our attention on our namesake wines, LangeTwins.  As a result, we started selling Circles Edge for $30 per case – an incredible deal!  Everyone jumped at the offer.

Now we are quickly nearing the end of our supplies – so if you want to stock up, head over to the online store and pick up a case now!

LangeTwins New Look

LangeTwins New Look

One of the great things about the Circles Edge closeout sale is that it has attracted many people to our LangeTwins wines.  We’ve enjoyed showcasing our wines’ new look to our new fans.

We have given our package a much more updated style – one that we feel better captures our passion, energy, and commitment to sustainable, green winegrowing.

If you haven’t tried our LangeTwins wines, tonight’s the night!

  • KIRK GROOMS

    AS A RETAIL ASSISTANT WINE MANAGER FOR 13 YEARS, I THINK THAT THE BIGGEST PROBLEM WITH THE “CIRCLE’S EDGE” WINES WAS THE LABELS. THEY ARE REALLY NOT ATTRACTIVE. LOTS OF BUYERS ARE DRAWN TO ATTRACTIVE LABELS. THE CIRCLE’S EDGE LABELS SHOULD HAVE SHOWN YOUR ENVIRONMENTAL, SUSTAINABLE FARMING APPROACH TO WINEMAKING AND GROWING.

  • http://blog.winerywebsitereport.com/ Mike Duffy

    I found your winery blog via a comment you left over at the Tablas Creek blog, and added it to our list:
    http://www.winerywebsitereport.com/blogs.html

    Welcome to the community of wine bloggers, and keep posting!

  • http://www.langetwins.com Joe Lange

    Thanks for your comment Kirk.

    Our Circles Edge wines are as much of an expression of us as our LangeTwins wines – they tell about our story, our sustainable mission, and the next generations of Langes.

    The issue, which I think you are pointing to, was that this story was on the back label and not the front – hence the new LangeTwins labels! We are really pleased with our new look because it puts all of our energy and passion front and center to our fans.

    We look forward to seeing all our new labels on the shelves – hope you like the new design!