Designing a Wine Label: The Background

Posted on December 22, 2008 by Kendra Lange

This past year we were busy designing new labels like the Pinot Grigio and Petit Verdot Petite Sirah, and redesigning the Family Core, Midnight Reserve, and Single Barrel Petit Verdot. Why? I wanted something to do… JUST KIDDING!!

It all began with the Family Core label. The original label didn’t do the best job of portraying who we are: (1)A Family (2) Dedicated to Sustainable Winegrowing. With those two ideas, we worked with Nagy Design to create the new Family Core label.  In the process there was a slight change to the logo, and for consistency across all LangeTwins Tiers, we redesigned Single Barrel and Midnight Reserve.

And it’s not over! There is one important tier that we will begin designing in January. It’s for our Proprietary Tier, which will launch sometime next fall with a high-end Cabernet Sauvignon and Chardonnay. Take a look at our total brand architecture:

LangeTwins Total Brand Architecture

For a larger view please click on the picture

Seems confusing, doesn’t it? Why so many tiers and so many wines? So we can offer different wines to you that are unique both in the label design and also in the wine style. But for this design project, we are going to take the total brand architecture and break it down to something much smaller – only the wines that are “Available to Everyone!”:

LangeTwins Distribution Brand ArchitectureFor a larger view please click on the picture

The wines within these tiers are in the distribution network. They are the wines we focus on selling when we head out into the market to introduce LangeTwins to restaurants and fine wine shops!

Now that you have the basic background of where the Proprietary wines fit within the architecture, when we begin designing the Proprietary Tier we will want to make certain that it has the LangeTwins style that is portrayed in the Midnight Reserve and Family Core Tier. And this time it’s not going to be just family, we are counting on you to voice your opinion!

At the end of January we will have initial concepts of the new label and I look to you to get involved and vote for the one that you like the most! The label we choose will be on the bottle a ready for drinking in Fall of 2009!