Before we rang in the New Year, I mentioned we were in the midst of designing a new wine label for our Proprietary Tier and wanted your help to make the final decision. The time is here! We chose three different labels to consider and give your opinion on. But, before diving in, here’s a little refresher on the background of the label.
The wines will be limited individual lot wines crafted from grapes grown in our favorite vineyards. They are wines that excite us, have distinctive characteristics, and are single varietal. Don’t expect the wines to be made from the same vineyards each year, but expect the wines to be expressive and unlike any other wine!
You will be able to drink the wines in restaurants and also purchase in small wine shops – but the main focus will be in restaurants.
The Proprietary Tier is our highest quality wine available to purchase, unless you are a Wine Club Member, then one step above Proprietary is Single Barrel. When thinking of the architecture, think a triangle. At the base is Core, one level up is Generations, then Twins Icon, Proprietary, and at the tippy-top is Single Barrel. Here’s a picture of our wine architecture.
Here are the three choices. Please vote and then leave your thoughts in the comment section below! If you have any questions, please don’t hesitate in letting me know!