The votes are in.
Thank you for taking the time to choose the label that you believe best fits LangeTwins! With a total of 256 votes using Facebook and our blog, the winner is, with 46% of the votes, number three!
Coming in a close second with 37% of the votes is design number two, and capturing 17% is number one. We heard the good, bad, and ugly on each of the packages, including number three, which will only make the label that much better.
Many comments were simple like, “I’ll throw in my vote for number three. I’d say it is the most elegant of the three designs. I do like the way it ties in with your product line.” Others were direct to the design, “Based on the three designs, I like number three the best. However, it is still a bit dark. Perhaps a thin gold line in the middle of the dark edge will help it pop a bit. Or replace the dark edge with light straw colored edge.”
I touched base with Claudia Nagy and her design team and we added a simple border which does help combat the darkness. To further address the concern, when we go to print there are finishing options that we can use to brighten the overall feel of the label. For example, the native grasses in the background will be black with a gloss coating and high-build on a dark gray background. This contrast, along with the gold border, will create a rich label that won’t seem too dark. Many thanks to the team at Nagy Design!
Design 3 - With the Border
Another comment we heard a few times was the choice to use the word proprietary. It is important to us that each tier ties back to the family. For example, the Sauvignon Blanc, Chardonnay, Merlot, and Cabernet Sauvignon are in our “Family Core” Tier, and the Petit Verdot – Petite Sirah is in our “Generations” Tier. Proprietary fits.
When you think of proprietary you generally think of ownership, and the wines are estate grown. From vine to wine we are involved, we are the proprietors. The definition also speaks to a specific product being marketed under the exclusive legal right of the maker. And these wines are 100% proprietary, only we know how they are 100% crafted!
Again, thank you for your participation! As we get close to releasing the wine, you will be the first to know.
